In today’s business world, personal branding is more important than ever. Your personal brand is what sets you apart from the competition and allows you to build a credible and trustworthy reputation in your industry. If you are not actively working on your personal brand, you are missing out on a powerful marketing tool.
Think of some of the most well-known brands in the world. Nike. Apple. Starbucks. These brands are so successful because they have built a strong, recognizable identity that resonates with their target audience. As a freelancer, you can do the same thing by carefully creating your own personal brand.
Here is why personal branding is so important and how you can start building your brand today.
Why personal branding is essential
As a freelancer, it is essential to stand out from the crowd. There are countless other talented professionals vying for the attention of potential clients, so it’s important to make sure you always put your best foot forward. A strong personal brand will help you do this.
Your personal brand is much more than your name or logo. It is the unique combination of skills, experience, and values that you bring to the table. When customers work with you, they don’t just hire someone with a specific skill set: they hire YOU.
And if they like what they see, they are more likely to come back for repeat business and recommend you to others in their network.
In short, personal branding is about building trust and credibility with potential customers by conveying who you are, what you do, and why you do it better than anyone else. If done correctly, personal branding can be an extremely powerful marketing tool that will help you win new customers and grow your business.
How to build your personal brand
Building a strong personal brand does not happen overnight: it takes time, commitment, and perseverance.
There are indeed many things to take into account when you are setting out to create a personal brand, which can make all the difference in today’s ultra-competitive market.
Among the main things you need to take into consideration, for which you can make yourself stand out and create a respectable brand, are the following:
- Creation of a brand identity
- Creation of a tone of voice
- Defining the target audience
- Creating a tagline
- Building an online presence
The salient points for building effective personal branding are indeed many, and we have explored them in depth in many other blog posts that you can consult on our site. If you are ready to get started with a personal brand, here are some tips on some of the points listed above.
1) Define your target audience:
Who are you trying to reach? What are their needs that you can satisfy? When you know who your target audience is, it will be easier to create a message that resonates with them.
Defining the target audience is crucial for all the work you will do on your personal brand, as it is the first and most important step in creating an effective brand.
By finding the right target audience, you will know how to emphasize your strengths, specialize in certain services specific to the target audience, and proceed with an appropriate communication style for that type of customer.
So, having a clear idea of which target audience you are going to hit is the first step before you can develop everything else, including an ad hoc brand identity, a correct tone of voice, and a tagline that can recall the buyer persona (your potential customer).
Having your target well in mind helps you to define more and more clearly who you are and what you want to communicate with your personal branding, so it is essential to be clear also what you want to communicate and how you want to communicate it.
Remember that everything is personal branding, especially how you present yourself to your customers using the various channels available, from online platforms to social media to offline networking.
2) Create a tagline:
A tagline is a short sentence that summarises who you are and what you do. Think of it as your elevator pitch: it should be concise, memorable, and easy to understand.
Not sure where to start? Brainstorm some ideas and then ask friends or family for feedback on the ones they think best capture your essence.
This sentence that you give yourself, in the form of a tagline, is a bit like a payoff for a big company (think Nike’s “Just do It”, for example), and it is basic to choose it well.
A good tagline must immediately grab your customer’s attention, it must convey who you are and what you are about, and it must also be able to embrace an ideology, a message that you want to get across, that communicates your true essence.
For a freelancer, the tagline is therefore a kind of payoff that communicates the true essence, and it is important that it is short, concise, to the point, and not trite (don’t copy it from someone else).
Your tagline will accompany your entire brand, and can be inserted anywhere in your brand identity, and also in all the channels where you are present – like social, in your Instagram bio for example.
It may seem trivial, but an effective tagline can really make a difference, especially in today’s competitive market, because it can help you stand out from the crowd, to be that one person in 1,000,000 for whom they will choose you over someone else.
3) Build an online presence:
In today’s digital age, it is crucial to have an online presence if you want to be taken seriously as a professional. Start by creating a website (or updating your existing one) that reflects your personal identity: use colors, fonts, and images that convey who you are as a freelancer.
Then, create social media accounts on platforms such as LinkedIn, Twitter, and Instagram, and make sure the content you post is consistent with your brand identity.
Once you’ve established an online presence, be sure to nurture it by regularly publishing high-quality content that helps highlight your skills and expertise.
To build a good online presence, remember that it will take a lot of commitment and dedication because growing your social network in today’s world has become a full-time job!
However, if you manage to find those unique aspects that differentiate you from the rest of the crowd, and manage to create engaging and useful content, you will be top of the list for many potential customers.
Creating a strong personal brand is essential if you want to succeed as a freelancer: it’s what sets you apart from the competition and allows you to build a credible reputation in your industry.
By taking the time to understand why personal branding is important and how to build your brand, you will already be well on your way to becoming a recognizable name in your industry. So what are you waiting for? Get started today!